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Having an impressive website is worthless without having a successful advertising campaign AND the ability to position your company in the Internet where people will find you. If you have noticed almost every T.V. commercial since 1998 features a website address displayed along with the visual images. This is a very affective means of increasing public participation by allowing them easy access to more information regarding your business. Any business competing worldwide should now consider website presence as a top priority and a vital aspect of your print and media campaign. In the long run your company will most likely save a large amount of money by not having to print and distribute catalogs, brochures, pamphlets, mailouts, etc. etc. Also, consider the hours your employees will not be required to spend distributing and administering these related materials!
A
Quick Note About "Spamming" and other "Web
Gimmicks" Other
companies who send bulk email to millions of people
and offer to place your company banner on unrelated
websites are interested in one thing... Getting
your money. Visitors
who are tricked into being directed to your website
or who are annoyed by a piece of email with your
company name on it may register a click on your
counter. However, this illustrates exactly what we
call "shlock advertising"... Arcive.com
NEVER uses bulk email and misplaced
banners... You
want visitors who have found you directly because
they want your product or service... If you sell
"widgets" we will try our best to place you where
people are looking for widgets. If
a visitor responds to you we find it useful to
retain their info and contact them in the future.
This builds a confidence with the customer and
invites them to relate to you in more real
terms.
A Website Can Save Your Company HUNDREDS OF THOUSANDS OF DOLLARS! If you are a small company or startup these costs can be reduced or eliminated completely. We have represented sole proprietorships who have created websites costing 4 digits and have been connected with multi-million dollar venture capital investors, mainly because of a strong web presence.
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